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Location: Macatawa, Michigan

Charles L. Bradford is a pioneer in strategic management for small to mid-sized companies. He is the Chairman of the Center for Simplified Strategic Planning, Inc., a nationwide strategy firm with eight consultants which he founded in 1981.

Sunday, September 24, 2006

Does a smaller or simple company really need strategic planning?

First, it should be pointed out that smaller companies have less tolerance for misapplying their limited resources than larger companies. Therefore, if anything, they have a greater need. Second, it should be pointed out that smaller, simpler companies require smaller, simpler planning. Third, refer to the post from 9/10/06.

For more thoughts on this, go to www.cssp.com.

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