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Location: Macatawa, Michigan

Charles L. Bradford is a pioneer in strategic management for small to mid-sized companies. He is the Chairman of the Center for Simplified Strategic Planning, Inc., a nationwide strategy firm with eight consultants which he founded in 1981.

Friday, October 06, 2006

Does a smaller company have the resources to do adequate strategic planning?

The resources in question are the people who will be doing the strategic planning -- those who are running the business. The management of the smaller company has a distinct advantage over the management of the business giant when it comes to strategic planning because they are intimately familiar with what goes on in the business -they are down in the trenches rather than insulated and isolated up in corporate headquarters. So the answer is a resounding YES.

For more thoughts on this, go to www.cssp.com.

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