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Location: Macatawa, Michigan

Charles L. Bradford is a pioneer in strategic management for small to mid-sized companies. He is the Chairman of the Center for Simplified Strategic Planning, Inc., a nationwide strategy firm with eight consultants which he founded in 1981.

Friday, October 13, 2006

Can a smaller company afford the time for strategic planning?

Experience shows that the top management team will devote approximately 2 - 4% of its time to Simplified Strategic Planning. In reality, structured strategic planning is not something more to do, but rather a better way of doing something already being done. Indeed, in the long run it is a net time saver. It should be acknowledged that there is a danger of strategic planning becoming a time trap. Avoiding that trap is one of the fundamental purposes of Simplified Strategic Planning.

For more thoughts on this, go to www.cssp.com.

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