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Location: Macatawa, Michigan

Charles L. Bradford is a pioneer in strategic management for small to mid-sized companies. He is the Chairman of the Center for Simplified Strategic Planning, Inc., a nationwide strategy firm with eight consultants which he founded in 1981.

Sunday, November 12, 2006

How can we be confident that our planning will be successful?

Even in the presence of a structured strategic planning process, it is quite possible to formulate unsound, inappropriate strategy and/or to fail at implementation. There are many pitfalls, such as lack of commitment and involvement; inadequate process understanding; lack of conceptual focus; complexity; getting off base; inadequate analysis; rigid, mechanistic adherence to some pet theory; poorly conceived action plans; inadequate understanding of resource requirements and availability; planning not integrated into regular management process; assumption/presumption errors; inflexibility; failure to monitor progress and developments; etc.

What’s required is a sound approach, management commitment and good planning leadership. Robert Bradford and Peter Duncan have written a top selling book that is a good place to start: SIMPLIFIED STRATEGIC PLANNING: A No-Nonsense Guide for Busy People Who Want Results Fast! - - http://www.cssp.com/book.asp. Another good first step toward acquiring these prerequisites is to attend the seminar, Simplified Strategic Planning for Small to Mid-Sized Companies. This Michigan State University seminar lays out a streamlined, yet thorough, approach to strategic planning. It demonstrates a variety of techniques for obtaining management commitment. And it details the necessary attributes of good planning leadership. This seminar is presented in many cities across the U.S. every year.

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